In 1992, a group of game ranchers in west central Texas teamed together
to more effectively market the Axis deer they were raising. The deer,
originally imported to the United States from India, produce a very
lean, highly nutritious meat. That meat is widely enjoyed throughout
Europe. However, at the initiation of the Venison World venture, it
was relatively unknown to the American audience.
The deer were becoming popular for hunting and offered impressive
racks of horns suitable for mounting. However, the ranchers produced
more numbers than were being hunted. Therefore, the goal of the founders
was to introduce the excellent venison they raised to the United States
market. In order to facilitate that goal, the group of ranchers organized
by Joe and Nancy Green of Eden formed Venison World, Inc. and
opened a retail location in that small Texas ranching community.
The store featured fresh frozen cuts of the mild lean meat as well
as popular, ready-to-eat items such as venison jerky, hunter's ring
sausage and venison summer sausage. The venison products were offered
for sale by mail as well. As the demand for the product increased,
there was a need for more deer. Therefore, additional deer producers
were invited to participate in the Venison World, Inc. organization.
Some of the producers raised different exotic animals that also yielded
mild, lean carcasses. The group subsequently marketed Fallow deer, Red deer, and Nelgi antelope.
Over the years, the demand for the venison has grown, and the meat
is now featured as upscale entrees in fine dining establishments throughout
the country. Over time, Venison World, Inc. added other exotic
game meats such as elk and bison or buffalo. These items too are available
as fresh frozen cuts and ready-to-eat items. The elk and buffalo are
raised in Texas and other western ranching states.
The Texas ranchers who had the vision to market their excellent product
to the American public have seen remarkable changes in the industry
over the past decade. That industry has been established by other
visionary producers as well as the Venison World, Inc. group
and is represented by the North American Deer Farmers Association.
During the summer of 2003, Ranch House Meat Company, the original manufacturer of ready-to-eat
venison, elk and buffalo products, purchased Venison world, Inc . The business is operated under
the trade name, Venison World. Fresh, frozen and read-to-eat items
continue to be marketed at the initial location at the intersection
of US Highway 83 and US Highway 87 in Eden, Texas and via mail order
and the internet. Also available are Axis deer hides, pillows and